A Brand new reputation?

*a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.” Well, quite a wordy but nonetheless relatively complete definition of a “brand”. A company’s brands, and the public’s awareness of them, are often used as a factor [...]

Leaders – I see you!

I recently gave a talk to a group of students at The National Enterprise Academy in Manchester about the benefits of ethics and values in business. The students were encouragingly receptive about the concept of Ethiconomics and indeed also of their own futures. Whilst it could be argued that the innocence of youth may yet [...]

Your customers expect innovation!

Manage your customer experience I mentioned earlier supporting your sales. Effectively this means managing your customers expectations and needs. The order is just the beginning, if you like, of his “experience” with you. If you cannot support your sale, you are unlikely to make many more. Support of your sales activities is more critical than [...]

Setting innovative AND effective targets

Targeting of your sales staff is critical to their effectiveness. Achievable targets Too many times I have seen unreachable targets, targets that move once achievement is neared, targets too low so that achievement is reached too easily. I have seen product targets that have no deliverable product, targets that pay more than they return to [...]

Innovate ! Then get your marketing sorted.

I was listening to an interview between Rachael Elnaugh and Michael Gerber, legendary US multimillionaire and author of the seminal book The E-Myth. (Incidentally, the “E” in the tile of the said same book stands for Entrepreneur and not, as is commonly mistaken, related to the modern phenomenon E-commerce, i.e “electronic”/digital/internet) The interview, whilst being [...]