Innovate ! Then get your marketing sorted.

I was listening to an interview between Rachael Elnaugh and Michael Gerber, legendary US multimillionaire and author of the seminal book The E-Myth. (Incidentally, the “E” in the tile of the said same book stands for Entrepreneur and not, as is commonly mistaken, related to the modern phenomenon E-commerce, i.e “electronic”/digital/internet) The interview, whilst being [...]

How to create your mission!

Methods to help you create your mission There are almost as many systems and methods as there are individuals to deploy them. We are, as we have seen, unique and therefore the system that we deploy is potentially as unique as we are. In general terms, though, the following techniques may provide some initial direction; [...]